Autotrader #drivenbystyle

In the Wynwood Arts District of Miami we staged a #DriveByStyle outdoor experience. Passerby’s could interact with an installation that used color-sensing technology and 3D mapping to detect the color of their clothes and project that color onto a car to match. The stunt was devised to demonstrate the functionality of Autotrader, which uses customizable search features to match users with their perfect car. The schnauzer actually ended up buying a turquoise Maserati after this. How’s that for results.